Posts Taged placement-marketing

Branded Entertainment 是什麼?

Branded Entertainment 依照字面翻譯的意思是「跟品牌有關的娛樂」,在Wikipedia上的解釋是: Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand’s marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. 簡單的說就是,以娛樂性的內容來傳達品牌的概念

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