Search Engine Optimization 搜尋引擎最佳化的幾個問題(3)
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Q: In addition to a XML sitemap, does it make any sense to have also an HTML sitemap on the same website? Does HTML sitemap helps improve the rating?
HTML sitemap可與Webmaster Tools 404 pages結合(也就是當找不到網頁時), 可以指向HTML sitemap, 此舉可以讓讀者繼續停留在網頁上
Q: Recently went through a rebranding of our company name. The old domain name was successful in page ranking, however the new domain name has terrible page ranking. Do 301 redirects transfer the site equity from the old domain to new domain?
Q: Is the bounce rate and speed taken into account when ranking a page? i.e. if you see a searcher click on a result then return very quickly and choose another result, is the first page ranked lower?
Q: Many believe that to rank well, you simply need "quality" backlinks. But how important is having your keywords in the , and throughout your site? Is keyword density of any importance to show what the page is about? What % is suggested?
請參考之前"SEO策略 : OnPage & OffPage SEO"
Q: Does inconsistent capitalization of URLs cause duplicate content issues and dilution of page rank? For example www.site.com/abc vs www.site.com/Abc. On Windows hosts, these are the same page, but are different pages on Unix hosts.
在使用英文大小寫需注意, 在UNIX類的機器是大小寫不同, 而windows是大小寫視為相同, 最好在網址與robots.txt上都保持一慣性
Q: Does appearing high in image searches help improve the host sites PR and appearance on standard searches?
Q: Is there a META tag we can use to tell Google the geotarget (country) of a particular webpage?
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